ERIC TIMBA
I’m a design and product leader who builds brands, experiences, and systems that connect deeply with people. My work bridges insight, culture, and creativity to make great design accessible , while empowering teams and communities to thrive.
About Me
I create products and experiences that resonate, grounded in insight, elevated through storytelling, and engineered for real people. My work spans apparel, home, and inclusive design, where I lead teams to create brands that feel modern, human, and culturally in tune.
I’ve built billion-dollar brands, launched new categories, scaled design systems, and shaped inclusive standards that redefine who design serves. Whether guiding product direction, crafting identity, or shaping trend and concept vision, I bridge creativity and strategy to build work that matters.
What I bring:
A refined design eye shaped by decades in apparel and home
A strategic mind that connects consumer insight to product reality
Leadership that unlocks creativity, clarity, and momentum in teams
A cultural lens that drives relevance and inclusion
A track record of delivering breakthrough brands at scale
This is the perspective I bring to every brief, every brand, every product story.
Goodfellow & CO
Challenge
Create a singular, signature menswear brand for Target that could serve a broad guest segment with clarity, consistency, and a distinct point of view.
Opportunity
Target’s two legacy menswear brands, Merona and Mossimo, had lost differentiation as market trends and guest behaviors shifted. The overlap in product and positioning led to internal cannibalization and diluted market share. We needed one unified brand built on guest insight, a clear assortment strategy, and an authentic identity.
Concept: Goodfellow & Co: Where Style and Fit Are Always in Good Company
Working with guest insights and cross-functional partners, I led the development of the brand’s core values, principles, and design strategy. I guided the design team through market research, trend analysis, and product development to establish a fresh, modern menswear perspective tailored to our guests’ real needs.
Outcome
We created a brand centered on the Millennial guest, with elasticity to engage younger and older shoppers. A strong foundational assortment, supported by trend-right, seasonal, and must-have items, formed the backbone of Goodfellow & Co’s identity. The brand launched to exceptional results: $1.25B in sales within its first two years, becoming one of Target’s top 10 owned brands. The addition of personal care and grooming expanded Goodfellow & Co into a full lifestyle brand.
Target x Lily Pulitzer
Challenge
How might we create a unique co-branded product experience that brings together a heritage, upscale womenswear brand with a mass retailer known for exceptional design at extraordinary value?
Opportunity
Lilly Pulitzer has a rich legacy of serving an exclusive guest, rooted in the effortless glamour of its founder, a West Palm Beach socialite. With its signature prints and high-quality apparel and accessories, the brand has built a loyal following that values strong brand expression and exclusivity.
Target, a mass retailer across all 50 states, champions elevated design and memorable experiences at an unbeatable value. The question: How do we deliver a collection that welcomes new guests to Lilly Pulitzer, inspires existing fans, and preserves the integrity and values of both brands?
Concept: A Day in the Life of a Socialite
How does Lilly move through her day? From her morning coffee, to beachside lounging, to afternoon drinks with friends—this collaboration imagined a product line that captures the Lilly Pulitzer lifestyle. The collection spanned apparel, accessories, and home products, each designed to reflect these moments with authenticity and charm.
Outcome
We created a collection featuring women’s and children’s apparel, accessories, home décor, and entertaining products—anchored in Lilly Pulitzer’s iconic print language. We combined archival prints with exclusive, partnership-only designs to deliver something both familiar and fresh. The collection introduced new product categories for Lilly Pulitzer, expanding the brand’s reach while staying true to its lifestyle essence.
The exceptional value attracted new guests, and the expanded assortment deepened loyalty among existing fans—resulting in one of the most successful brand collaborations in Target’s history.
Target x Marimekko
Challenge
Create a unique co-branded experience that blends Marimekko’s iconic, optimistic prints with Target’s commitment to exceptional design and accessible value.
Opportunity
Marimekko’s bold patterns and Scandinavian sensibility made it a beloved global brand, while Target’s national reach and design-forward approach made the partnership a natural match. The opportunity: move beyond expected collaborations to introduce surprising, joyful product solutions across new categories for both brands.
Concept: A Joyful Family Outing
We designed a collection inspired by outdoor gathering and play; park days, beach trips, and backyard fun. The assortment spanned dining, games, sporting goods, apparel, and accessories, all unified by Marimekko’s iconic prints. The goal, create bold, joyful products that invite movement, togetherness, and discovery.
Outcome
The collection introduced some of the most innovative products in Target’s portfolio, several of which became ongoing seasonal categories. Highlights included indoor/outdoor entertaining pieces, outdoor furniture, family-sized towels, tents, games, toys, and the signature paddleboard. We also brought performance features into casual sportswear, paving the way for hybrid apparel at Target. By leveraging Marimekko’s print archive in unexpected ways, the collaboration delivered a modern, joyful, covetable collection that expanded what both brands could imagine.
Target x Feed
Challenge
Create a meaningful co-branded product experience that activates Target’s scale in support of FEED, an organization committed to ending childhood hunger.
Opportunity
With nearly 14 million U.S. children living in food-insecure households, the partnership required a product strategy that both elevated FEED’s mission and inspired guests to participate. The goal: build a compelling, design-led collection that drives awareness, engagement, and tangible impact.
Concept: FEED USA
A lifestyle assortment rooted in healthy living and American heritage design. The collection spanned kitchen prep and dining solutions, giftable apparel and accessories, and accessible price points that encouraged multiple purchases to fuel the give-back campaign.
Outcome
A purpose-driven collection that expanded FEED’s portfolio into new categories while amplifying mission-centered storytelling. Giftable items increased basket-building, key apparel and accessories elevated brand visibility, and a signature collapsible bike and helmet served as iconic editorial moments. The collaboration contributed to strong guest engagement and supported FEED’s ongoing impact; part of more than 128 million meals provided since 2007.
Multicultural Heritage Collections
Directed cross-functional teams in the concepting, design, and development of Target’s Multicultural Heritage collections. Engaged internal and external artists from each represented community to ensure cultural authenticity and meaningful storytelling. Collections include PRIDE 2026, Latino Heritage Month 2026, Día de Muertos 2026, Diwali 2026, Black History Month 2027, and Lunar New Year 2027.
Inclusion & Engagement
Inclusive Design Standards
Championed a product development framework ensuring Target’s owned brands integrate inclusive attributes across aesthetic, functional, and cultural dimensions, including gender, size, affordability, allergen considerations, and cultural respect. Provided leadership for the Inclusive Design Council (IDC), a cross-company advisory group focused on guiding design teams and mitigating reputational risk across product executions.
Adaptive Product Design
Guided the creation of adaptive apparel designed to support individuals with disabilities, addressing needs ranging from mobility limitations to sensory sensitivities. Adaptive innovations are currently available within Cat & Jack, with strategic expansion planned across additional brands. Guest research included intercepts at the Paralyzed Veterans of America (PVA) Wheelchair Games to deepen understanding of seated body needs and inform product functionality.
Target Advancing Design (TAD)
Oversaw a mentorship and talent-development program supporting emerging designers through partnerships with colleges and nonprofit organizations. Collaborated with leading institutions including Pensole Lewis College, Otis College of Art and Design, Parsons School of Design, MCAD, Juxtaposition Arts, and Girls for Change. Program expansion continues into 2026 with two new educational partners.
Target Home
Threshold
Target’s anchor home brand, delivering timeless quality and elevated design. Leadership over the Domestics and Print Studio teams contributed to more than $3B in annual sales, driving cohesive brand expression and category growth.
Room Essentials
Target’s value-focused home brand centered on accessible, functional design. Oversight of the Domestics and Print Studio teams supported $1.75B in annual sales and reinforced the brand’s role as a core guest entry point.
Casaluna
A premium home textiles brand defined by elevated materials, refined design sensibility, and a commitment to responsible, future forward sourcing. Built to set a new standard in style, comfort, and craftsmanship.
Pillowfort
Target’s children’s home décor and essentials brand, known for playful, imaginative design. Direction of the Design team contributed to $300M in annual sales and strengthened the brand’s category leadership.
Cloud Island
Target’s baby décor and layette home essentials brand, offering thoughtful, parent-friendly design. Leadership of the Design team contributed to $150M in annual sales while shaping a cohesive, trusted brand experience.